Google Confirms It's Developing Its Own Ad-Blocker For Chrome

Google Confirms It's Developing Its Own Ad-Blocker For Chrome

Google Confirms It's Developing Its Own Ad-Blocker For Chrome

Additionally, it will ideally slow the adoption rate of ad blockers that block all advertisements, thus rewarding publishers who opt for acceptable advertisements. Now, while less scrupulous bodies have taken advantage of this by providing intrusive ads, malicious pop-ups and the like, this results in people blocking ads wholesale.

Google has also launched a tool that lets website owners identify "annoying ad experiences", and is also testing a system called Funding Choices. Then again, if you have other ads to monetize your site, you may lose a significant amount of money. Here to help everyone, then, is a more selective ad-blocking process, one that will start next year. Some ignored the report because Google is making billions from online advertising and to them it just didn't make sense.

Google, the giant search engine has confirmed that next year that Chrome will come with built-in ad blocker technology which will restrict the annoying ads which cling to the website.

According to the Wall Street Journal, Google is giving publishers six months to prepare for the new tool, which will block ads on sites with "bad advertising experiences" and will reportedly be turned on by default in both the desktop and mobile versions of Chrome.

Browser numbers May 17

Intrusive ads and ad blocking extensions have been the source of much discussion recently, as the increasing use of ad filtering has led to a significant decrease in online content creators' bottom lines, with many publications even starting to withhold their content until they've been whitelisted.

Recent figures from the Internet Advertising Bureau (IAB) suggested that 22% of United Kingdom adults use an ad-blocking service online.

Over the past few years, ad blockers have risen in use, though that's leveled out to 22% of web users this year.

The ads that will be targeted by Chrome are outlined in their Ad Experience Report, which will be provided to publishers. The ads it will deem suitable have already been defined above, where Google has announced its recent collaboration with the Coalition for Better Ads. Google isn't singling out particular ad types, but it has created a guide explaining what ad experiences users find most grating. Users pay using a new digital wallet, Google Contributor, which charges a micropayment for each ad-free visit and passes on revenue to publishers, but also gives Google a cut. However, our sceptical side forces us to look at the other side of this situation, which provides Google with enormous power to dictate entire online advertising.

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